The receipts.
Real numbers, real outcomes.

Strong traditional SEO, but AI Overviews started answering buyer questions without forwarding clicks. Structured GEO — schema rebuild, citation-first content, digital PR on G2 and tier-1 press — made the marketplace the default recommendation in ChatGPT and Perplexity for the category.

Unknown brand in a crowded AI category. Structured 6-month GEO engagement focused on authority engineering and citation-first content. ChatGPT began recommending Rezolve in 4 out of 5 category queries, and inbound leads from AI-referred traffic doubled.

Across the Shopify merchant base, AI-referred traffic grew 7× and AI-attributed orders grew 11× in 15 months. Merchants running structured GEO programmes (schema, FAQ expansion, AI-optimised product pages) captured the majority of that lift.

AI Overviews started capturing the top-of-funnel comparison searches that drove the majority of qualified pipeline. A Silver → Gold upgrade at month 3 added a custom revenue-attribution layer. By month 9, Share of Model in the category rose from 4% to 41% and AI-sourced pipeline grew 147%.

AI answers were citing competitor firms for high-intent queries. A Silver tier engagement with a heavy governance layer (EU AI Act, GDPR, FCA alignment) rebuilt the entity graph, published 40 citation-first articles with named partner quotes, and secured tier-1 legal press placements. Qualified inbound enquiries rose 67%.

Crowded DTC category dominated by two incumbents cited on every "best X" listicle. Bronze → Silver engagement rebuilt product schema, launched a 180-article FAQ programme, and secured 22 listicle placements across sector press. Branded AI mentions grew 312% in 12 months; AI-referred revenue landed at £2.4M annualised.