THE 5-LAYER GEO PROGRAMME

Five layers.
One cited brand: yours.

Every engagement combines the five layers in a sequence tuned to your category, speed-to-citation, and regulatory context. No retrofit. No bolt-on. GEO is the only thing we do.

01
AI VISIBILITY AUDIT & MONITORING

We measure what nobody else can.

A proprietary baseline across six AI engines: ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude. We score your Share of Model, citation frequency, prompt coverage, and competitive position on every priority query in your category. Then we keep tracking — every day, not once a quarter.

BaselineFull scorecard across six engines + three nearest competitors.
Cited MonitorDaily citation tracking dashboard. Prompt-level detail on Silver+.
Share of ModelThe metric your board will adopt as a CMO scorecard KPI.
Gap analysisEvery query where a competitor outranks you in AI citation — ranked by impact.
Get your free baseline →
02
ENTITY & KNOWLEDGE GRAPH

AI engines read structured data, not prose.

Your brand needs a machine-readable identity that AI systems can verify, disambiguate, and cite. We implement schema markup across the priority page set, reinforce entity signals via Wikidata and Wikipedia references, align knowledge panels, and fix the technical fabric that lets AI engines recognise you reliably — not guess.

SchemaOrganisation, Product, Article, FAQ, HowTo, Review — the schema types AI engines actually ingest.
Wikidata & WikipediaCitable entity records. Structured facts the models trust.
Knowledge PanelsGoogle, Bing. Aligned across search, AI Overviews, and Copilot.
Entity disambiguationFix cases where AI confuses you with a competitor, a dormant brand, or a lookalike.
03
AI-OPTIMISED CONTENT

Content engineered for citation, not only ranking.

Traditional SEO content gets summarised and skipped. GEO content gets quoted. We write direct-answer blocks of 40–60 words, stats-rich data stories, FAQ clusters with precise question phrasing, listicle structures AI engines extract cleanly, and expert-quote assets that build authority. Published on your domain or distributed to earned placements.

Direct-answer blocks40–60 words, written to be extracted into AI summaries verbatim.
Data storiesOriginal research, proprietary stats, citable numbers AI engines favour.
FAQ clustersHundreds of long-tail buyer questions mapped to structured answers.
Expert quotesNamed, verifiable experts. The authority signals AI ranks highest.
04
DIGITAL PR & AUTHORITY ENGINEERING

AI models index the sources they trust.

We secure earned placements on the sources AI quotes when recommending brands: G2, Capterra, TripAdvisor, Wikipedia citations, tier-1 UK and EU media, sector trade press, and — critically — the listicles and comparison pages AI systems quote directly in their answers. Authority is engineered, not hoped for.

Review platformsG2, Capterra, Trustpilot, Gartner Peer Insights. The sources LLMs cite.
Tier-1 mediaFT, Sifted, TechCrunch, Reuters, sector trade press. UK + EU focus.
Listicles"Best X in 2026" articles — the template AI engines quote verbatim.
Wikipedia citationsThe highest-authority signal in an AI training dataset.
05
CROSS-PLATFORM STRATEGY & REPORTING

Six engines. Six algorithms. One unified view.

ChatGPT favours citations from specific sources. Perplexity weights freshness differently. Google AI Overviews privileges schema. Each engine has its own behaviour. We tailor the strategy per engine and report it back in a single unified dashboard — so your board sees one KPI, not six.

Monthly dashboardExec-level. Share of Model, citation trends, pipeline contribution.
Quarterly board packPDF + presentation-ready. The version your CEO will actually read.
Revenue attributionCustom tracking built to your CRM. The one thing in-house teams can never figure out.
Governance frameworkEU AI Act, GDPR, FCA, sector compliance. Legal can defend every decision.
WHAT YOU SEE, WHEN YOU SEE IT

The 12-month outcome map.

Three measurement windows. Each one tied to a specific KPI your board can defend.

Months 1–3

Baseline + First Wave

  • Audit completed across six AI engines
  • Visibility gaps mapped and prioritised
  • First content and authority wave shipped
  • Cited Monitor dashboard live
  • Competitor benchmark quantified
Months 4–6

Citation Lift + Attribution

  • Citation frequency growing on priority queries
  • First AI-referred traffic attributed in analytics
  • Custom GA segments report AI channel
  • Schema and entity work fully indexed
  • Digital PR placements indexed in AI training data
Months 7–12

Category Ownership

  • Top-three AI citation on strategic queries
  • Measurable pipeline / revenue contribution
  • Share of Model is a board-level KPI
  • Competitors start asking who your agency is
  • Governance framework audit-ready
READY TO START

Book a 30-minute discovery call.
Leave with a free AI Snapshot.

We'll learn your category, map your visibility gaps, and send you a 4-page report within 5 working days. If you decide not to proceed, the report is yours to keep.

⚡ Book the call See packages